8 B2B Digital Marketing Strategies to Boost Your Sales

As a business owner, you have an entire team of employees who are highly skilled at their respective jobs. However, this doesn’t mean that your marketing department should be neglected and ignored; it plays just as big of a role in the success of your business as every other department does. The right digital marketing strategies can get more customers through your doors, increase the average order size, and improve your brand awareness. To accomplish all of these goals, follow these 8 B2B digital marketing strategies to boost your sales.

1) What kind of content should you create?

With a busy schedule and no time for marketing, the simple answer is you’re not going to get any sales. The best way to make sure that doesn’t happen is by investing in digital marketing strategies which help drive more traffic and leads through the door. Investing in these strategies not only allows you to focus on your business instead of marketing, but also gives you better control over what you spend your money on. Investing in all of these strategies will cost time and money, but if executed correctly, will lead to higher quality leads, with less need for customer service. What do they do?

2) Conduct a digital audit

Start by conducting a digital audit to see where your efforts might be best spent. For example, you could invest in Google Adwords, LinkedIn Ads, Facebook Ads or SEO. Once you know where to spend your money it’s time to develop the plan of attack and execute on the plan. So set goals (what do you want people to do?), set a budget, determine what media platform(s) will work best for you and create engaging ads that match your target audience demographic needs. Most importantly stay diligent in reviewing analytics and making adjustments when necessary.

3) Use the 80/20 rule

The 80/20 rule which is referred to Pareto Principle is one of the most useful concepts in business. It states that 80% of your results come from 20% of your efforts. To put it simply, for any task you want to accomplish, focusing on just a few effective steps will get you much farther than trying the same amount of effort with 20 different tactics. That’s why so many people recommend developing a top-down marketing strategy first and then drilling down on specific strategies for different customer segments or products at a later stage

4) Create awesome calls-to-action

In any business, one of the most important things you have is your customers. You need them to stay around and buy what you’re selling again. And it’s no different in the digital world. You can’t just make a ton of ads on Facebook or Instagram with an eye-catching headline and expect people to start buying your product or service. You need a few other tricks up your sleeve to truly see an increase in sales.

5) Know how your customers buy

Understanding how your customers make purchases is vital for growing your business. Take a step back and find out what happens before you arrive at their door. It takes a lot of time, research, and strategy to create an effective marketing campaign.

6) Effective Customer Engagement

  1. Improve the customer experience – get customer feedback and develop a happy customer care plan with timely responses and a friendly touch. A customer-focused mindset is one of the best digital marketing strategies for any company looking to boost sales.
  2. Use lead magnets – Lead magnets, such as free white papers or valuable content, provide something of value for free in exchange for contact information that can be used for potential leads or sales in the future. An offer as simple as $5 worth of gas in exchange for a few moments of their time can be an effective way to start a conversation with prospective customers about your product or service offerings.

7) Get personal with video marketing

Video marketing has quickly become one of the most powerful and profitable forms of content marketing for businesses. The creation and distribution costs are minimal, making it an economical means for your business to reach a huge audience. Plus, people respond best when they’re actively engaged with video as opposed to static content. That’s why video needs to be incorporated into every aspect of your marketing strategy from social media posts, blog articles, email newsletters and more. By leveraging the power of video, you’ll be able to create a loyal customer base and set yourself apart from competitors.

8) Are you using social media?

Yes! The biggest advantage of social media marketing is that it offers you the ability to engage with prospects and customers personally. Whether your goal is to push a specific product or service, build relationships, generate leads, increase brand awareness, or collect feedback – social media can be a powerful tool for achieving these goals.

 

Conclusion

Following through with these digital strategies would not only help you to build your business but also increase your sales and ROI.

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